Daily inspiring text messages fail to inspire US students to perform better

Posted By on June 11, 2013

A groundbreaking experiment that bombarded US high school students with inspiring text messages was found to be a success on all counts except one: it made no difference to how the students performed in school.

Roland Fryer, an economist at Harvard University, helped establish the experiment involving nearly 2,000 pupils at state schools in Oklahoma City.

The students were given free mobile phones in return for receiving daily texts written by a trend-setting advertising agency, encouraging them to stay in school and study for exams.

Many of the students correctly answered quiz questions showing they had paid attention to the messages – but the nine-month-long randomised field study failed to find any improvement in the students’ academic results or attendance. [full story…]